Features x Benefits

When thinking about my projects and the ways I will implement them, I have to deal with obstacles that are mostly in my mind and related to my attitudes: doubt, confusion, laziness, frustration. I know my mind is in full capacity, producing all these amazing ideas, but it takes effort, patience, and most of all, persistence to put it place. This mid-June I’ve been passing through a lot: pregnancy, moving to another country, dealing with a new culture, learning a new language, selling an apartment, and having to find a new routine with my husband. The latter I have to say, is a constant challenge. Simply because being in a relationship, living with another person, no matter how much you love him or her, how right you are for each other, is a freaking challenge. We are different people, we have different personalities, we were raised differently. So, how to persist and invest on a successful relationship?

During my morning studies I bumped with a video about Copywriting that mentioned about Features x Benefits. We all heard how we must advertise Benefits instead of Features. We are selling feelings because this is what people buy. No one wants to be sold, they want to feel they are making a decision. And you know what, this is an absolute true for love and business. Why am I mentioning something personal here? Because if you don’t feel good with your personal life or you are way to stressed, this will impact your will power and drive to do other stuff. From my experience you would need to be in another level of balance to continue focused in your projects, in the same way, with the disrupt of stress on your personal side.

So, I kept thinking about Features x Benefits, over and over again yesterday. Why should I focus on the features of my relationship (he is doing this, or he hasn’t done that, or I don’t agree with this attitude, etc, etc), driving me mad, instead of thinking of the benefits of being together. About the life we are creating as a couple, the loving family we want to have, the funny moments we want to share…all the benefits we will have by being together, no matter what. I love a phrase from the movie My Big Fat Greek Wedding, when the mother of the bride says: “The man is the head but the woman is the neck, and she can turn the head anywhere she wants.”. I know about feelings, specially mine, and I will control them and not the way around. I will repeat something that Tony Robbins once said: “Nothing in Life has any meaning except for the meaning that I give it”. And I choose to have the life I desire, personally and professionally. Knowing yourself and how to control your mind and attitudes will help you to understand the benefits of every situation in your life, not the features.

Keep meditating, reading, learning and persisting.


It is not about money, it is about you

Today I woke up at 5 am and as soon as I got up I already put a motivational video to play. One of the things I realized during this journey of getting my financial freedom is that it is not about the money, it is about YOU. I know, I know, all the gurus already say that in their videos. What is new about that? Well, it isn’t new until you actually understand the meaning of this sentence.

The video I watched today was TAKE CARE OF YOURSELF, the Tony Robbins part. The year of 2017 was the beginning of this realization for me. I thought several times “I just need to learn the mechanics, I am already positive and driven enough.” Wrong!!! You can think you are but there is a looooooong way until you improve yourself and truly act like that. You have bad habits, fear, insecurities, doubts, laziness. And if you don’t exercise your mind every single day and train your behavior, any mechanics in this world will work.

Plus, is not only about the money, it is about satisfaction and purpose. My greatest drive at the point I initiate this was a tremendous dissatisfaction with my work environment which led me to doubt about my career too, not just my job. It took me time to understand that replacing this for making money online just for the sake of being rich was not fulfilling the biggest issue I had: what do I want to do? And this my friend, only yourself can answer. And it’s not easy and you will not find the answer in 3 days.

I also had a very bad habit, that my husband always tried to open my eyes, and I refused to listen. You can’t spend money you do not have! You need to plan first, you must save first, and then invest the rest. Again, it is about you, your habits and attitude! I learned the hardest way that I had to change my bad habit. After lying to my husband about the amount of money I was spending with that, creating unnecessary debt, putting our relationship in jeopardy, I had to change. And I think I am, evolving, getting more mature, returning to my attempt to find an alternative income wisely.

Look to yourself before trying something external to desperately doing something to change. To change your life you have to change yourself. What am I doing different now? Instead of being seduced by all these offers and coaches saying they can help me (and I know they can) and start spending money on them I am investing time on ME! Changing my mindset, training my brain to be truly positive by listening positive things EVERY DAY, day and night, reading. And, what I am doing now with my blog is costing me 17 dollars per year. And that’s how I am back! 😀